Cross Selling

A method in marketing or product promotion wherein retailers suggest complimentary products to customers as they shop in the store. In a retail store, you would likely place products that compliement each other close by, for example if you sold a TV you might place, HDMI cables, home theater systems, batteries, 3D glasses and so forth surrounding the TV. Or a fashion retailer might look at strategically placing matching shoes, belts and hats near one of the most profitable or best selling dresses.